Media Kit
2024/25
Who are we?
We’ve been connecting the dots of creativity since 2009 in a deliberate line-up which cleverly knits the threads of design, craft, architecture, creativity and imagination into a digital and published pitstop of style: a little emporium of random beauties, consciously picked.
A wonderful world of hotels, design & travel culture
Wouldn’t it be neat to market your brand to savvy buyers in a chilled, stylish environment through print, online, and newsletters – three smart key options?
1. In Print
A tightly edited style narrative in print, published in two limited magazine editions per annum, distributed to all of the 100+ member hotels, select news kiosks and brand partnerships
An edition print run of 22,000 – the magazines are a coveted find.
Importantly, with an average hotel occupancy and length of stay per guest, the publication gets more than 580,000 direct customer interactions per year.
Get in front of those consumers who care about where they stay, like collating ideas for their interiors and bonding with the brands they support and associate with. Owned by art collectors, gallerists, architects, designers, writers and people who dare to dream - our hotels share a passion for provenance and are crafted with personal touches that reflect their design preferences.
The hotels target a design-savvy demographic, who are well-travelled and comfortably at home within the creative set.
There’s a new magazine winter edition in the pipeline heading your way - and we think you should be in it.
Choosing who and what gets featured is a tough nut to crack when we are all about style and design - but choose we must and guess what? You have been shortlisted as a perfect pairing to this new edition scheduled to hit the magazine stores and in bed with the hotels rooms this coming winter season. Keeping aligned with the recent hot editions, this new kid will encompass highly compelling images, narrative and a comfortable read over 148 pages of must-do candy.
2. Online Journal
Not just in print, online The Aficionados website, online edits, journal posts and our newsletters create a further digital buzz together, effectively driving direct traffic to your website from our network of consumers through creative communications.
An emporium of beyond the
ordinary – inspiration, fun and insider travel tips.
Our website has a global reach with linked content through more than 100+ featured design and lifestyle hotels and 60 coveted brands from 26 countries. A blend of luxury, crafts, heritage and style, it is a reference point for those interested in travel, culture, architecture, design and interiors.
Journals are the backbone of our blogpost series sorted by stories and content strongly appealing to our online audiences. The posts direct traffic to your site and brand through high-visibility content alongside a world of fellow partners. Our website navigates stories and content strongly appealing to our online audiences.
3. Newsletters
A paid feature within our weekly newsletter about you and your products, with a dedicated link directly to your website and/or a journal post about the brand.
We communicate once per week - The Sunday Edit.
Reach into the consumer database of The Aficionados with engaging newsletter editorials, which typically peak at an impressive average open rate of 58%.
Eye-candy-heavy content headlines our communications platform, with an emphasis on content. We root deep into concepts, aspects of design and architecture, cultural highlights, textiles, and gorgeous hotel bedrooms. We marry the sensitivities of our readers to light-hearted content from journals, hotels, and makers.
Our Consumers
Patrons of the arts and creativity, our readers are design hotel lovers who are confident, educated, rooted and always sophisticated.
From interior designers to budding hoteliers waiting to create their next place, stylish travellers to those who enjoy the creative process - our avid readers are affirmed fans; they bond with our tone of voice and compelling visuals.
Demographics
The style leaders: confident, educated, otherwise always sophisticated, rooted, aesthetically astute, creative, sometimes earthy, maybe dreamers, intelligent, influencers, worldly, free from cultural divides, their world is seamless. From interior designers to budding hoteliers waiting to create their next place, travellers to those who enjoy the creative process - our avid readers are affirmed fans; they bond with our tone of voice and compelling visuals.
65% women, 35% men
60% aged 25-45
24% aged over 45
16% aged under 25
Core Markets
1: Germany, Switzerland, Austria 30.54%
2: UK + Nordics 22.07%
3: USA + Americas 19.83%
4: Southern Europe
5: Australia
6: APAC
Website
42,000 unique visitors/month
180,000 impressions/month
72% organic search
Subscribers
128,000 active subscribers with a 58% ave. open rate
+200,000 periphery subscribers through the hotel partnership networks with an open rate of 41%.
Here, there, not everywhere™
We’re not everywhere; we are different, we deliver, are consistent, we have integrity and are only seeking long-term relationships that matter. We are good. If you really feel like you belong, let’s chat and explore what great things we can be do together. Wouldn’t it be nice to find a partner that can market you directly to those consumers who care about where they stay and the brands they support and engage with?
